Berkshire Cider Approved for Invite-EventBy Tammy Daniels, iBerkshires Staff 06:35PM / Wednesday, September 10, 2025 | |
NORTH ADAMS, Mass. — The License Commission approved one-day license to the Berkshire Cider Project for an event at Joe Wolfe Field.
Matt Brogan told the commissioners on Tuesday afternoon that the cidery would be selling its cider and beer from Bright Ideas for the invitation-only event. The fundraiser involved the Milltown Circus, which is mounting its second fall foliage performance this year.
"I haven't seen the tent, but my memory from last year is they have sort of concessions entry tent, yes, which we'll see if we fit in there," said Brogan. "If not, we might be just outside. I'm running the bar, so I want it to be separate from their general concessions. It's just one night, but it is an all-age event, so I wanted to be very separate [from the other concessions]."
Commissioner Peter Breen suggested he use a wristband and only serve one drink at a time.
"When they go into the main event, the person that holds the beer has the bracelet, right?" he said.
Brogan said they use bracelets regularly and that limiting drinks to one at a time was "fair." He expected the attendees to get one drink and take it and any other fare into the circus tent for the performance.
"What's going to be very easy about this event being one day, we'll bring everything, we'll leave with everything," he said. "They didn't want to worry about overnight or anything like that."
He confirmed the event is by invitation and will not be advertised. The commission approved the license for Thursday, Oct. 2, from 6 to 9 p.m.
Milltown Circus will open to performances for the general public from Oct. 3 to Oct.13. This year's act is title "Tunnel & Balloon" and focuses on historic Hoosac Tunnel and the city's one-time fame as a ballooning center.
More information and tickets can be purchased here.
The commissioners postponed a discussion on the state's changes for restaurant pouring licenses because the third member, Michael Goodson, had been unable to attend.
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