North Adams Share the Love Campaign Surpasses Fundraising GoalBy Jack Guerino, iBerkshires Staff
12:30PM / Monday, March 24, 2025 | |
 Representatives from the beneficiary organizations receive their donations at a presentation held at First Congregational Church om Friday afternoon. |
NORTH ADAMS, Mass. — First Congregational Church of North Adams' fourth annual "Share the Love" campaign concluded with over $9,000 raised to support local organizations serving individuals in need.
"Share the Love is catching on; people are familiar with it and wish to support the organizations that we have identified," Lois Daunis of the the church's Missions Team said.
The initiative raised more than $6,000, primarily from North County residents, with additional contributions from church members as far away as Indiana.
The campaign's initial goal was set at $5,000, with a planned 50 percent matching contribution from the church's Missions budget. Because the community exceeded the fundraising goal, the church was able to distribute a total of $9,075.
Each of the designated beneficiary organizations — Berkshire Food Project, Louison House, and Greenagers at Many Forks Farm — received unrestricted gifts of $3,025.
Representatives from the beneficiary organizations received their donations at a presentation held at the church on Friday afternoon.
Daunis said a key factor in this year's success was the implementation of new fundraising strategies and increased participation.
"We tried additional strategies. We did some on-site fundraising. Plus, I think we have more people on missions, so there are just more people to get the word out," she said.
The fundraising efforts included direct solicitation events organized by Heidi Peterson, with events held at Stop & Shop and at Aubuchon in Williamstown. Additionally, a raffle was conducted, featuring contributions from 18 local businesses and 60 individuals contributed to the campaign.
Participating businesses included: Aubuchon, Big Y, Clark Art Institute, Berkshire Emporium, Freight Yard Pub, Images, Limited Editions, M&J's Taste of Home, Massachusetts Museum of Contemporary Art, Meraki Salon, Nature's Closet, Plant Connector, Provisions, Public, Roam, Stop & Shop, Unlimited Nutrition, Where'd You Get That, Wild Oats, and the Williams Shop.
Daunis emphasized the increasing need for support within the community.
"There's more food and housing insecurity right now than there was in the last three years, and certainly, you know, with the SNAP and WIC cuts coming, I imagine Berkshire Food Project, Louison House, and the pantry are going to get hit harder with folks in need," she said. "Certainly, Louison House and Berkshire Food Project have seen an increase in their numbers."
Daunis added that Greenagers and Many Forks Farm are new beneficiaries of the program.
"We just wanted to identify a youth-serving organization in Northern Berkshires that's doing good things. And Many Forks Farm, they provide [food] shares," she said.
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