NORTH ADAMS, Mass. — The LumiNAMA Light Festival is seeking artists and community groups to create holiday window displays for unoccupied storefronts in downtown North Adams this holiday season.

 

LumiNAMA is an annual festival of lights and events begun in 2022 to brighten and celebrate downtown North Adams during the holiday season. It kicks off with the city's tree lighting on Nov. 22 and lasts through New Year's Day.

 

Last year, eight unoccupied storefronts were illuminated once again by the creative talents of local artists in addition to dozens of business owners who created holiday displays for their own windows.

 

In the first ever LumiNAMA Awards, 30 local artists and business owners vied for three awards: Brightest Lights, Best Artistic Installation and Best Window Display.

 

Interested artists and community groups are invited to submit their holiday window display idea by Wednesday, Oct. 4, here. 

 

There are 10 windows available and each chosen applicant will be awarded $200 for use on their display. Winners will be announced on Oct. 11 and will be asked to complete their window display in time for the tree lighting on Nov. 22.

 

Applicants will be chosen based on 1) their alignment with this year's LumiNAMA theme of "A Few of My Favorite Things" 2) their unique creative expression and 3) use of lights. Preference will be given to those living and/or working in North Adams.

 

Applications will be reviewed by a committee of local leaders including Mayor Jennifer Macksey; Maureen Baran, senior vice president of communications at Adams Community Bank; Anna Farrington, founder of First Fridays and owner of the Installation Space; and Nico Dery, business development director for the North Adams Chamber of Commerce.

 

Learn more about how to get involved with LumiNAMA here.